THE DISTRIBUTION MODEL IS CHANGING. SALES AGENTS REPORT IT'S BECOMING INCREASINGLY MORE DIFFICULT TO TEMPT BUYERS INTO SCREENINGS. AND MANY SALES AGENTS ARE THEMSELVES PRODUCTION COMPANIES, DEVELOPING THEIR OWN CONTENT WHICH THEN TAKES PRIORITY.

 

NETFLIX, AMAZON ETC HAVE SKILFULLY BUILT UP AN AUDIENCE BASE WHICH RELIES ON SUBSCRIBERS WHO HAVE ACCESS TO ENDLESS CONTENT. AS MOST FILMMAKERS ONLY HAVE ACCESS TO THEIR OWN CONTENT, THEY HAVE TO FIND THEIR OWN AUDIENCE.

 

 THE OLD SYSTEM DOESN'T WORK FOR INDEPENDENT FILM UNLESS YOU HAVE MONEY BEHIND YOU FOR A WIDESPREAD MARKETING CAMPAIGN. IF YOU GIVE YOUR FILM TO A SALES AGENT YOU COULD LOSE IT FOR 15 YEARS AND SEE NO MONEY. THIS ISN'T NECESSARILY BECAUSE SALES AGENTS AREN'T ON THE LEVEL BUT BECAUSE SELLING FILMS IS AN EXPENSIVE BUSINESS. 

THINGS HAVE CHANGED. THE NEW MODEL WILL HAVE MORE AUDIENCE INTERACTION, BECAUSE IF YOU MAKE SOMETHING AN AUDIENCE DOESN'T WANT TO SEE, YOU WON'T GET ANY MONEY BACK. AND NOW WE HAVE THE INTERNET.

 

SO YES, WE NEED YOU, THE AUDIENCE, TO HELP US MAKE FILMS.

 

MORE TO COME. SAH